The Very Latest is my place to show off anything that i feel is creative, innovative or brilliant in the world of advertising. Check out my photography blog here -
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Nike Mini Packaging

Chipotle The Scarecrow.

Fantastic Super Bowl work by Chipotle


Have a break. Have a Kit Kat.

Less is more! Simplicity at its best.


Duracell Plus: Lasts longer, much longer. Sorry.

Agency: Ogilvy

(via theadcollection)

Unbelievable Bus Shelter



0-100 in 5.0 seconds

Advertising Agency:Ogilvy & Mather, Cape Town, South Africa Via

(via theadcollection)

Brilliant PR stunt by Paddy Power outside Old Trafford this morning

Grocery shops are being set up in subway cars in South Korea. Couldn’t imagine that on the Northern Line in London.

Grocery shops are being set up in subway cars in South Korea. Couldn’t imagine that on the Northern Line in London.

John Lewis Christmas Advert 2013 - The Bear & The Hare


Real life instagram is here

Budweiser #tothedream

This is what i’ve been working on for the last 6/7 months for Budweiser. 

To capture moments of fan celebration, optimism and passion from throughout the FA Cup and showcase them at the ultimate point of anticipation.

We asked football fans to submit match day photos via Twitter with the hashtag #tothedream. The best fan photography was edited into a 2 minute film broadcast live on ITV/ ESPN just before the FA Cup final kicked off. 

Beginning in August with the preliminary rounds and building until the final on May 11th, the film features clubs of all different shapes and sizes, from non-league minnows to Premier League giants - a true representation of the The FA Cup

NIVEA Solar Ad Charger 

Brilliant use of print. 

Coca-Cola Sharing Can

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

Nike, adidas, New Balance and PUMA Team Up for Boston

The tragic events of the Boston Marathon marred what should have been a great day for runners and fans alike. While the perpetrators intent and motives are still unclear, what is for sure is that the events of that day have unified not just Bostonians but people all over the world. Particularly poignant, and moving, is news that NikeadidasNew Balance, and PUMAhave teamed up to present a unified front. Whether this entails a full campaign or just the image is still unclear, but its nice to see several competing companies set aside their differences for the city of Boston and the world of sports in general.