This is what i’ve been working on for the last 6/7 months for Budweiser.
To capture moments of fan celebration, optimism and passion from throughout the FA Cup and showcase them at the ultimate point of anticipation.
We asked football fans to submit match day photos via Twitter with the hashtag #tothedream. The best fan photography was edited into a 2 minute film broadcast live on ITV/ ESPN just before the FA Cup final kicked off.
Beginning in August with the preliminary rounds and building until the final on May 11th, the film features clubs of all different shapes and sizes, from non-league minnows to Premier League giants - a true representation of the The FA Cup
Nike, adidas, New Balance and PUMA Team Up for Boston
The tragic events of the Boston Marathon marred what should have been a great day for runners and fans alike. While the perpetrators intent and motives are still unclear, what is for sure is that the events of that day have unified not just Bostonians but people all over the world. Particularly poignant, and moving, is news that Nike, adidas, New Balance, and PUMAhave teamed up to present a unified front. Whether this entails a full campaign or just the image is still unclear, but its nice to see several competing companies set aside their differences for the city of Boston and the world of sports in general.